PhotoGuru.ai

Privacy Policy

Last Updated: October 7, 2025

1. Introduction

Welcome to PhotoGuru.ai ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services located at photoguru.ai (the "Service").

PhotoGuru.ai is operated by Image LLC, located at Rupniecibas iela 4, Rīga, Latvia, LV-1010. If you have any questions or concerns about this Privacy Policy or our practices, please contact us at [email protected].

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Make a purchase
  • Upload photographs for analysis
  • Contact us with questions or feedback
  • Subscribe to our newsletter or marketing communications

This personal information may include:

  • Name and email address
  • Payment information (processed securely through Paddle)
  • Account credentials
  • Photographs and images you upload
  • Communications you send to us

2.2 Automatically Collected Information

When you access our Service, we automatically collect certain information about your device and usage, including:

  • IP address and geolocation data
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referral source
  • Scroll depth and engagement metrics

2.3 Information from Third-Party Services

We use the following third-party services that may collect information:

  • Google Analytics: Collects usage data and analytics information
  • Meta Ads Pixel: Collects data about your interactions for advertising purposes
  • TruConversion: Collects behavioral analytics and visitor tracking data
  • Paddle: Processes payment information securely

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our Service: Including processing your photographs through our AI analysis system
  • To process transactions: Managing your purchases and delivering the Service you paid for
  • To improve our Service: Understanding how users interact with our platform and making improvements
  • To communicate with you: Sending service updates, technical notices, and responding to your inquiries
  • To send marketing communications: With your consent, sending newsletters and promotional materials (you can opt out at any time)
  • To personalize your experience: Providing customized learning recommendations based on your photography style
  • To ensure security: Detecting and preventing fraud, abuse, and security issues
  • To comply with legal obligations: Meeting our legal and regulatory requirements

4. Data Storage and Security

4.1 Where We Store Your Data

Your data is stored on secure servers located in European LeaseWeb data centers. We ensure that your information remains within the European Economic Area (EEA) to provide enhanced data protection under GDPR regulations.

4.2 Security Measures

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure database storage with encryption at rest
  • Regular security audits and vulnerability assessments
  • Access controls and authentication mechanisms
  • Regular backups and disaster recovery procedures

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

5. Data Sharing and Disclosure

5.1 Third-Party Service Providers

We share your information with third-party service providers who perform services on our behalf:

  • Payment Processing: Paddle (for secure payment processing)
  • Analytics: Google Analytics, TruConversion
  • Advertising: Meta (Facebook) for advertising and remarketing
  • AI Services: For photograph analysis and learning recommendations

These service providers are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:

  • Complying with legal obligations or court orders
  • Protecting our rights, privacy, safety, or property
  • Investigating potential violations of our Terms of Service
  • Protecting against fraud or security threats

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

  • Right to Access: You can request copies of your personal data
  • Right to Rectification: You can request correction of inaccurate or incomplete data
  • Right to Erasure: You can request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: You can request restriction of processing your data
  • Right to Data Portability: You can request transfer of your data to another organization
  • Right to Object: You can object to processing of your personal data
  • Right to Withdraw Consent: You can withdraw consent at any time where we rely on consent for processing

To exercise these rights, please contact us at [email protected]. We will respond to your request within one month.

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data properly.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

  • The nature and sensitivity of the personal information
  • The purposes for which we process your data
  • Whether we can achieve those purposes through other means
  • Legal, regulatory, or contractual requirements

After the retention period expires, we will securely delete or anonymize your personal information.

9. Children's Privacy

Our Service is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at [email protected].

If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

10. International Data Transfers

While we primarily store data within the European Economic Area, some of our third-party service providers (such as Meta and Google) may process data in other countries. When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Privacy Shield certification (where applicable)
  • Other appropriate safeguards as required by GDPR

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date at the top of this policy
  • Sending you an email notification (if you have provided us with your email address)

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Image LLC

Rupniecibas iela 4

Rīga, Latvia, LV-1010

Email: [email protected]